Six reasons to join American Beef Direct.

1. Keep the customer relationship

American Beef Direct is not a marketplace.

• •We don't sell your beef.
• •We don't process your orders.
• •We don't handle your payments.
• •We don't take a percentage of your sales.

When a consumer discovers your operation and wants to learn more or purchase, they go directly to your website, your store, and your business.

You control the pricing.

You control the transaction.

You control the customer experience.

And you keep the customer relationship.

We create the connection. You own the business.

2. Put your ranch where consumers are looking

Consumers shouldn't have to know your ranch name before they can discover you.

American Beef Direct is being built around how consumers actually search for American beef, by state, location, production practices, products, and the desire to buy directly from a producer.

Your presence can appear through:

• •The national producer map
• •State-specific discovery pages
• •Your dedicated producer profile
• •American Beef Direct editorial content
• •Producer stories and interviews
• •Consumer-focused social media
• •Other discovery opportunities we develop as the platform grows

The objective is bigger than creating another directory.

We're building a national discovery engine for American beef producers.

3. Build the largest direct-to-consumer platform for American beef

American Beef Direct is being built with a much larger objective than maintaining a database of ranch names.

We are building a national direct-to-consumer marketing platform designed specifically around American beef producers.

That means building both sides of the platform:

Consumers looking for American beef.

Producers looking for consumers.

Our strategy is to develop this presence nationally while building meaningful consumer reach within each state we target.

The goal is to become the fastest-growing and largest registry of American beef producers nationwide, while creating one of the most powerful consumer pathways from “Where can I find American beef?” to “I found my producer.”

Being part of the registry means your ranch grows as the platform grows.

4. More than a profile, more opportunities to be seen

Your producer profile is the foundation, not the entire opportunity.

American Beef Direct is designed to create multiple ways for consumers to encounter your operation.

That includes:

• •Producer profiles.
• •State pages.
• •National map discovery.
• •Ranch stories.
• •Producer interviews.
• •Featured producer opportunities.
• •Social media exposure.
• •Consumer education and editorial content.

As the platform expands, so do the opportunities to put American beef producers in front of consumers.

And because the focus is direct-to-consumer, the objective remains the same:

Get consumers from discovery to your business.

5. Grow your online presence without building another store

You already have a business to run.

You don't need another marketplace demanding your inventory, another shopping cart to manage, or another platform trying to own your customers.

American Beef Direct works alongside your existing business.

Your profile provides consumers with information about your ranch and gives them a direct path to your website or online store.

That creates another digital presence for your operation while keeping your existing sales infrastructure intact.

Your website remains your storefront.

Your business remains your business.

American Beef Direct becomes another way consumers can find it.

6. Be part of something being built for producers

The long-term value of American Beef Direct isn't simply where your ranch appears today.

It's what we're building over time.

A national registry.

State-by-state consumer discovery.

Producer stories.

Consumer education.

Direct-to-consumer marketing.

A growing network of American beef producers.

And a platform designed specifically to connect those producers with people who want to know where their beef comes from.

We want American Beef Direct to become the place consumers think of when they want to find an American beef producer.

And we want producers to know that being part of the registry means they have a place inside that growing consumer ecosystem.

The earlier you establish your presence, the longer your business has to grow alongside the platform.